An enterprise-grade loyalty system handling 35,000 daily transactions for 5,000 concurrent users, featuring multi-tier gamification and intelligent point management.
A major retail and service provider needed a sophisticated loyalty program capable of handling massive scale. The system required multi-tier membership levels, complex point accumulation rules, expiration management, referral programs, and redemption workflows. With 5,000 concurrent users and 35,000 daily transactions, the platform needed enterprise-grade performance, reliability, and scalability.
We architected a comprehensive loyalty platform with Redis caching, MongoDB for persistence, and BullMQ for background job processing. The system features dynamic tier management, configurable point criteria, expiration rules, referral tracking, and merchant offer integration. Real-time analytics, segmentation, and campaign management provide actionable insights for marketing teams.
Multi-tier membership system with automatic upgrades/downgrades
Configurable point accumulation and expiration rules
Referral program with tracking and rewards
Merchant offer integration and coupon management
Customer segmentation and targeting
Real-time analytics and reporting
Background job processing for point expiration and tier updates
SDK for mobile app integration
The platform successfully handles enterprise-scale operations with high reliability and performance. The multi-tier system drives customer engagement, while intelligent point management ensures fair and transparent rewards. Marketing teams gained powerful segmentation and campaign tools, leading to improved customer retention and increased program participation.
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